Top 5 Personalization Apps in Bulgaria for Q4 2023

In the fourth quarter of 2023, the top 5 personalization apps in Bulgaria showcased diverse performance trends across weekly downloads, revenue, and active users, as reported by Sensor Tower. Below is a detailed look at each app's metrics.

Zedge™ Wallpapers & Ringtones saw a varied performance in weekly revenue, peaking at around $253 in the week of December 18. Weekly downloads also exhibited a significant increase, climbing from 3.9K in early December to 6.4K by the end of the month. Active users remained robust, rising from 50.9K to nearly 59.5K by the last week of December.

Magic Fluids: Fluid Wallpaper, despite not generating revenue, had a noticeable presence in the market. The app's downloads reached a high of 7.1K in late October, then tapered off to about 2.8K by the end of December. Active user numbers followed a similar trend, peaking at 8K in early November before settling at around 5.6K in the final week of the quarter.

Find My Phone By Clap, Whistle did not report any revenue but showed fluctuations in downloads and active users. Downloads dropped from 2.3K at the end of September to just 80 by the last week of December. Similarly, active users experienced a decline from 3.6K to about 1.3K over the quarter.

Color Phone Call Screen Theme recorded minimal revenue, with a peak of just $2 in mid-November. Downloads varied significantly, starting at 2.2K in late September and dipping to merely 12 in early December before recovering to 996 by the end of the quarter. Active users maintained a steady increase, climbing from 4K to approximately 5.9K.

Fire Wallpaper Theme Lone Wolf reported no revenue throughout the quarter. Downloads showed a steady pattern, with a peak of 1.1K in late October and a gradual decline to 674 by the last week of December. Active users grew from 525 in late September to about 1.5K by the end of December.

For more detailed insights and data on these apps, visit Sensor Tower.